Best Social Media Posting Times!
"Posting on social media is an art form, it has to be carefully planned, proofread, passed from pillar to post for approval, before being carefully scheduled at the correct time and date."
"Posting directly on Facebook is the best way to ensure your post is seen. Using third-party, expert software and scheduling software such as Hootsuite damages the reach and does not perform as well."
"Live video does the best, then videos, then competitions then images."
For anyone else in the real world, welcome to social media 101. As social media marketers for over 20 years, Degu Media has the expertise to debunk these rather silly comments and re-educate those willing to learn.
However, the point of using the services of an agency like Degu Media is to ensure that the activities are happening and the results are reaching or exceeding your goals. If you micro-manage or scrutinize every social media post, then you're going to hinder the agency, not assist them. Remember, the agency has the expertise and experience to know.
In this first social media 101 we're going to look at when is the best time to post. Now some people break it down B2C and B2B, others break things down by social media channel too. We thought it best to give you some of the facts from across the board:
So the above chart looks at 4 different quarter results, on Facebook, with a B2C emphasis. The first thing that jumps out at you is that each quarter is similar. So come, rain, shine, snow or whatever the season brings, it has no vast change. Second it highlights midday is by far the best. The big peaks being 6am, 8am, 10am, 12pm, 2pm, 4-5pm, 6pm, 8pm and 10pm.
Switching over to B2B, we can see similar patterns emerge for 10am, 12pm, 1pm, 4pm and 9pm.
Let's switch things up a little and ditch Facebook and check out Twitter instead. A similar pattern as Facebook?
Here's the same Twitter analytics for B2B.
This one is quite amusing. It shows that food and beverage led posts are popular at lunchtime on Fridays.
This one shows that those in Professional Services are popular at 9am or 10am.
So in real-life, anytime from 8am to 8pm is popular generally with midday being the peak time. You can spend hours and hour and tons of energy working our the specific best times and arguing until you're blue in the face as to the best time to post every single social media post, across every single social media channel. But what's the point?
You see, social media is social. Each post usually has a specific purpose. Example; if I post a list of the daily sports times for soccer and rugby etc being screened throughout the day ... that's called and information post. The purpose may not to be to attract Likes, Shares, and Emoji's. It's there to give information to the consumer and needs no interaction. The team at the venue where the games are being shown can help by sharing the post or commenting on it. This gives it more traction. Sharing is caring!
Other posts are designed for other reasons too. Some give information about sales such as drinks packages or party options and the call to action could be a link to the website or a phone number.
Some social media posts may be designed for engagement, but be careful with engagement as many LIKE, SHARE, COMMENT competitions break social media channel guidelines and are quashed by the algorithm. When this happens, which we see a lot. The admins scramble to boost the post and start throwing away money in order to achieve traction. You offer giveaways, you'll attract people that want giveaways. When they don't get them, they will turn on you. If running a competition, make sure you set your goals, calculate the budget you're actually spending on it and ensure it complies with the correct rules.
Remember, don't chase after likes, shares, and comments forcefully. Try chasing the end results.
Summary: 8am to 8pm is the best times to post, with midday being the best. This is true for most businesses, no matter the profession or social channel. This applies to those operating in one timezone.